SFI is a division of Carson Services, Inc., headquartered in Lincoln, Nebraska USA. Founded in 1985, Carson Services has a long track record in the publishing and network-marketing industries.

SFI was launched in 1998. Today, with tens of thousands of affiliates in over 200 countries, it is believed to be the largest affiliate network in the world.

SFI's success has been largely attributed to the unique makeup of its affiliate program-a hybrid combination of traditional direct sales and network marketing, combined with the technological advantages of the Internet. Highly automated, SFI's expansive core computer system processes thousands of requests a day, around the clock, from around the world.

Carson Services, Inc. and SFI's founder is Gery Carson. Gery's success as a entrepreneur has been told in Money Makers Monthly, Upline, Opportunity World Magazine, and in several books and videos. He has authored several best-selling marketing tools and has been featured as an expert guest on live call-in radio shows. Gery was selected to the 1992 Outstanding Young Men of America list and 1997's Who's Who in the Media and Communications.