Dan Kennedy has great knowledge of the offline marketing world, but I don't think he has much to offer in the online world.

I think we all agree that the real future of marketing is all on the internet. I heard that Dan Kennedy disagrees with this. I guess that is why he focuses most of his energy in offline advertising. Maybe someday Dan Kennedy will develop and implement a Dan Kennedy program for the online world. I am sure he would be successful at it.

Even though most of Dan Kennedy's books focus on offline marketing, you can still apply some of his great ideas and techniques to online marketing. I recommend you do purchase at least one of Dan Kennedy's books.

One thing I don't like about Dan Kennedy, is that when you buy one of his less expensive marketing courses, he tries to sell you a giant back end item that usually costs thousands of dollars. I don't like when marketing teachers try to up sell such high priced items. Regular people like you and me can't afford to spend thousands of dollars on a course, and I don't feel that any course is worth that much money.